Today’s businesses leaders face a number of emerging challenges related to advances in communications technology. Internet companies, unlike traditional bricks and mortar businesses rarely, if ever, have face-to-face interactions with their customers. This poses a unique challenge with respect to building trust with customers, which is critical for maintaining the strong relationships required for long-term success.
Netflix, the world’s largest online movie rental service, has taken an innovative approach to building trust with a large customer base that has little personal interaction with its employees. Its strategy is to build trust with customers to develop and grow a strong company culture.