New Business Ethics Case Study Delves into Privacy Issues Related to Facebook’s Beacon Program

New Technologies Raise Important Issues of Privacy and Trust

In November 2007, Nate Weiner realized his personal life was being circulated online without his permission. Weiner’s Internet choices were being shared with all his closest “friends” via his Facebook profile. While registering with Facebook had seemed like a good thing at the time—automatically updating a group of preselected friends on his activities—Weiner was uncomfortable with unauthorized information dropping into the hands of his Facebook friends, so he decided to blog about it.

Read the business case Facebook (A): Beacon and Privacy
Read the business case Facebook (B): Beacon and Privacy
View Peeping Tom and Lady Godiva, Supplemental Reading to Facebook (A) and (B)