To Go from Worst to First, Alter the Business Model

R. Edward Freeman and Brian Moriarty demonstrate why leaders need to tell a compelling story about where the organization is headed and how it will get there.

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Project on Public Trust

The Project on Public Trust in Business (the Project) is a major and ongoing effort—initiated by the Business Roundtable Institute for Corporate Ethics and the Arthur W. Page Society—to engage leading organizations in developing and implementing a long-term strategy to build public trust in business.

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Is Apple the Next Sony?

R. Edward Freeman and Yale's Jeffrey Sonnenfeld discuss the future of electronics companies, Sony and Apple

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The Business Roundtable Institute for Corporate Ethics

PUBLIC LEADERS ON BUSINESS ETHICS:
“Sustainability in many instances has the added benefit of helping us to reduce inefficiencies. And therefore we are able to not only improve sustainability of product line, but it actually reduces the cost.”
Scott Price, Chief Executive Officer, President of Walmart Asia of Wal-Mart Stores Inc
“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital – the world’s best talents and greatest ideas.”
Jack Welch, Former CEO and Chairman of General Electric
“So we are leading a global effort to combat corruption, which in many places is the single greatest barrier to prosperity, and which is a profound violation of human rights.”
Barack H. Obama, 44th U.S. President
“If you want to have a high trust organization, you have to be comfortable with the idea that love and care have to be abundant within the culture of the organization.”
John Mackey , Co-founder and CEO of Whole Foods Market Inc.
“America’s highest economic need is higher ethical standards — enforced by strict laws and upheld by responsible business leaders.”
George W. Bush, 43rd U.S. President
“Don’t take yourself too seriously. But take what you do—especially for your stakeholders—very seriously.”
Warren Buffett, CEO of Berkshire Hathaway
“Transparency is the critical principle for corporations and their financial reporting …. For financial markets to work the way that they should it’s essential that financial reporting not only be accurate but that it be transparent.”
Thomas Dunfee, Wharton Business Ethics

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